about us

Wonderkind is a boutique marketing and design studio built specifically for socially native wellness brands in an online world. We elevate wellness food and beverage brands through impactful social media strategy + execution, thoughtful design and authentic content creator marketing. We curate online creative strategies and bring them to life through design and strategy execution as we seek to build not just products, but brands. We utilize our digitally native upbringing to grow brands that we believe in.

We are experts in the target audience space or realm because we are the target audience. We develop strategies for identifying your target audience and tailoring your brand's voice in order to speak to them throughout every channel and every design piece we create.  We want content creators and thought leaders to be talking about our brands, we want our client's social media to be a taste of what customers will experience when they purchase and we want all brand’s creative assets to be sharp, in line with their brand strategy and driving brand awareness and identity. Ultimately, every touch point with our client's consumers will be curated and lead back to the your business objectives.

meet the gang

Elle DeFreitas

Founder + CEO

Elle is a CPG expert and lover. She has been involved in the Consumer Packaged Goods space for 4 years doing everything under the sun. From sales to social media to events, she has learned the landscape of the industry at both start-ups and established food companies alike. Her experience in managing brand ambassador programs, content development, managing social platforms, creative strategy, community outreach, event production, creative copy and brand innovation led her to co-found Wonderkind.

Cally Burgett

Co-founder + Creative Director

Cally is a creative with a passion for brand and package design. For the last 7 years, Cally headed up design for one of the largest wine producers in Washington State! She designed wine labels, packaging and other supporting collateral to elevate brand identity. She also created her own creative branding studio offering full-service brand and package design. All of Cally's experience led her to co-found Wonderkind with Elle.

Ariana DeFreitas

Marketing Manager + Copywriter

Ariana is our copywriter and one of our marketing managers. She is also Elle’s sister! Ariana has often found herself in the creative world, and she loves being able to use her creativity while working (virtually) alongside Elle and the Wonderkind team. Ariana is located in Seattle, WA, where she is a birth and postpartum doula. Ariana loves spending time with her puppy, Birdie, and enjoys adventuring in the Pacific Northwest.

Avery Grimshaw


Avery is one of our graphic designers who dabbles in a little bit of everything, but his main focuses are iconography and typography. He loves helping brands push their potential through design and having fun while he’s at it─Wonderkind has given him the environment to do both! He feels that what Wonderkind does for brands truly matters, and that’s what drives him. Outside of the office, he’s playing his synth, milling around aimlessly with friends while barefoot, and perfecting his ramen recipe.

Becca Rembold


Becca is one of our graphic designers. She loves every opportunity to create and collaborate, especially when it means making a brand shine. Her love language is a toss-up between a funky font and pasta arrabbiata. You can find her in Austin grabbing drinks with friends, enjoying a yoga class, or binging RuPal’s Drag Race.

Brooke Frazier

Designer + Photographer

Brooke is our lead photographer with ample experience in marketing. She is focused on mending the crossroads between marketing strategy, brand building and creating engaging visuals. She is both business-minded and naturally creative, thriving when able to put both of these skill sets to use. She loves visual storytelling through graphic design, photography and videography. The Adobe Creative Suite feels like home, but she lives in Austin, TX, where you can most often find her kayaking or on a walk with her roommates.

Chottie Hamilton

Marketing Manager

Chottie is a marketing manager with a focus on brand marketing and data analytics. She loves finding innovative ways to share brands with the world, whether that’s through a new channel like TikTok or a unique campaign such as Glossier’s NYC subway advertisements. She lives in Austin, TX, where you can find her at happy hour with friends, walking Lady Bird Lake, or on the lake.

Hattie Fahnestock

Social Media Manager

Hattie is our Social Media Manager. She is in her third year at the University of Texas studying Communication and Leadership with a minor in Business! She is really excited to be learning the ins and outs of the marketing world from the Wonderkind team. You can often find Hattie out with friends at a kickboxing class, driving around the city or loading up on Torchy's queso!

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