Golden Ratio launched a unique product in a new category. Marketing Golden Ratio is a fun challenge as a large piece of our strategy is in educating consumers about a new type of and way of drinking coffee. We work with Golden Ratio to develop the target audience, hone in on the messaging and inspire their new community. It was important to us to have consistent messaging and branding throughout all initial design projects to set the foundation for the launching of this brand. Our strategy with Golden Ratio is to educate and demonstrate. Educate the audience on the product and demonstrate through product use cases. We work with Golden Ratio full service: design, social media and influencer marketing. This holistic approach will ensure a consistent consumer experience with the brand.