Previously known as Made By cookies, our client came to us wanting a bright, lively design that would help the brand excel next to long time leaders in a retail environment, as well as online.
The design is a mix of clean, minimal structure, bright color and bold and playful typography. The true magic of this cookie dough comes from being made of 8 superfood ingredients, so we made this proposition easily distinguishable on all sides of the packaging. We used a lively shade of green to highlight the brands main differentiator and then extended the color application to the ingredient list on the back for easy way-finding.
This project was an absolute joy to bring to life, and now we’re looking forward to help the brand establish a social presence.