Petal is a sustainability-focused company on a journey to make cleaner and more sustainable homes. Their mission is to provide a soap that is both good for your hands and for the environment. Petal came to Wonderkind because of our successful launch with Golden Ratio and our expertise of consumer good brands. Our mission is to launch Petal successfully on social media, gain brand awareness, build a community around the brand and use education as a content pillar to drive and inspire consumers to purchase. To do this, we have curated creative content that reflects the brand’s values and we have identified a brand voice that is sincere, playful and educational.