If we could kiss one thing goodbye every New Year, it would be la hangover. Luckily, Booze Dust is reading not only our minds, but the minds of every single person who’s had one marg too many. Booze Dust is a hydrating cocktail-companion that’s packed with electrolytes, making the morning-after a little easier on your body and mind. As an emerging brand with a niche product, they desired photo-assets that would touch on their mid-century aesthetic while still meeting the moment, and serve as an educational tool to not only tell their story— but also showcase the innovative product’s benefits. We armed them with a bevy (no pun intended) of launch photos that were not only eye-catching, but able to serve as an edifying tool to catch the consumer-eye and let ‘em know what they’re all about.