Mac’s back, baby! While mac-n-cheese was always a childhood favorite, it was this dinner-time superstar’s time to grow up. Goodles creates a better-for-you mac that’s not only plant-powered, but thoughtfully designed. While their packaging recalls the bright vivid colors we loved in childhood (that don’t generally flood the shelves of “grown-up” snack brands), they were in need of a social presence able to echo the childlike wonder of their brand while also delivering the important messages (sustainability, ingredient-highlights, etc.). Not only did we build out a library of social content— we fitted them with a social strategy to move them forward in their first year of business and beyond. We did good(les).

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