When moving from Kween & Co. to their new moniker, Oat Haus, the company wanted to focus solely on the decadence and nuance of the product itself— which is different from other nut butters lining the shelves in terms of texture and consistency. Why? It’s granola butter: made from oats, more sweet than salty, and lightly textured unlike its thick and creamy nut-butter counterparts. Essentially, tasting just like a spreadable granola that you can bake, drizzle, eat-with-a-spoon at 2am— you name it. We rebranded Oat Haus from start to finish to fit the playful and cheeky feel they wanted from their refresh.